Salon Loyalty Program: Ideas, Setup and Software
How to build a salon loyalty program that brings clients back: punch card ideas, reward structures, digital vs paper, Dutch rules and what to track.
Made for businesses where clients come back
- Hair salons
- Barbershops
- Men's hairdressers
- Women's hairdressers
- Colour specialists
Why a loyal client sometimes still does not come back
You know how it goes. A client has been coming to you every five weeks for years. But this week you were fully booked. Or she was in a hurry. So just this once, she sits in another hairdresser's chair.
Is she disloyal? No. She just needed a haircut. But that other hairdresser cuts perfectly fine too. And if she is not building anything with you, there is nothing pulling her back.
That is the real problem. She can get a good haircut or colour in more than one place. So why would she always pick you? She needs a reason for that. Something she only has with you.
And you? You only see it when it is too late. You do not know who has not been in for eight weeks. You cannot just reach her between two appointments. You only notice the gaps in your diary.
But there is one thing she always has with her. She checks it 96 times a day. Her phone. And your stamp card fits right in it.
9:41
Wallet
Salon Noor
Loyalty Card
8 / 10 stamps10th haircut free
Powered by Beepify
- Up to 25% more profit
- We pick up our phones 96 times a day
- Stamping takes 2 seconds
- GDPR-proof, your data stays yours
Seen 96x a day
your card in their phone, every day
2 seconds per stamp
with your own phone, no hardware
Live in 5 minutes
card ready, QR at the till, stamping today
How to get clients hooked on your salon
Hooked sounds strange. But that is really how it works. People come back to places where they build something up. Every stamp is a small step towards the reward. Your client does not want to throw those steps away. So she comes back. Again and again to you.
And you barely have to do anything. Your client scans a QR code once at the till. The card then sits in her phone, in Apple Wallet or Google Wallet. With every stamp her phone lights up: two more haircuts and the next one is free. And you see who stays away too long. One little message and she books with you again.
What happens when you start today:
- Your card is ready in 5 minutes. Your colours, your logo.
- Clients scan the QR code once. No app. No account.
- You stamp with your own phone. In 2 seconds.
- Eight weeks of silence from a regular is never a coincidence. You see it first. And you know exactly which message brings her back.
- Full card? The free haircut appears on the phone automatically.
Before and after Beepify
This is how your diary changes in a few weeks.
Before
AfterHere's how simple it is
1
Create your card
Make a free account. The card gets your style. Pick your reward. For example: tenth haircut free. You decide. Five minutes of work.
2
Put the QR at the till
Print the QR code. Put it at the till or on the front desk. Your client scans while paying. The card lands right in their wallet. You give your first stamp today.
3
Stamp and watch them return
You scan the card with your phone. Stamp added. Your client's phone lights up. Your dashboard shows who is becoming a regular. And who you are about to lose.
What does it get you?
The next haircut is with you again
Fully booked one week? No problem. A card with eight stamps pulls your client right back to you. Because with you she is building something up. And clients who keep coming back, that is where your profit is.
You're in their pocket every day
People check their phone 96 times a day. Your card sits right there. Next to their bank card and their tickets. So you stay in view every single day.
You see who skips a haircut
Eight weeks away is no accident with a regular. That is a missed haircut. Now you see it in black and white. Send one message: "We miss you, your 9th stamp is waiting." And she books with you again.
Zero extra work in your salon
Stamping takes 2 seconds. Just use your own phone. At checkout. No extra work. No hardware. No training.
Why this works
What one regular is worth to you
A client who comes every five weeks sits in your chair about ten times a year. You do not have to win that client over with discounts or promotions. She comes back because she is building something up with you. Every stamp brings the reward closer. And you see it right away when she skips one, so you bring her back before she is really gone.
About ten visits a year per regular
No discounts or promotions needed
You see it right away when someone stays away
“A small rise in returning clients delivers up to 25% more profit.”
Research by Bain & Company
What business owners say about digital stamp cards
“No more lost stamp cards. My customers always misplaced their paper card; that is simply over now. And with one little message I bring quiet customers back.”
TH
Trina H.
Hospitality business owner
“Customers genuinely look forward to taking part. Setup took me an afternoon of figuring out, but after that it runs by itself.”
HW
Hannah W.
Hospitality business owner
“Very user-friendly, for customers and for the team. Everyone got it right away, without any explanation. Customers would rather stamp on their phone than with a paper card.”
FE
Fiona E.
Retail manager
This is what you get today. All free.
No trial that runs out. This is the free plan. And it stays free.
Digital stamp card in Apple & Google Wallet€ 39/mo
Card design in your brand style, ready while you wait€ 149
Printable QR code for the till€ 29
Dashboard: see who stamps and who skips a haircut€ 19/mo
Together € 236+Today: € 0
Free stays freeNo credit card needed
Our promise, in black and white
Free is free. No credit card needed. No trial that quietly ends. No fine print. You only upgrade if your salon grows and you want more. You can stop anytime. With one click.
Questions we often get
Do my clients need to download an app?
No. Apple Wallet and Google Wallet are on almost every phone. Your client scans the QR code. She taps "add". Done. No app. No account. No password.
I'm not technical. Is this complicated?
Can you send a WhatsApp message? Then you can do this. A wizard walks you through it step by step. You print the QR code. Stamping is one scan with your phone. Most salons are live in 5 minutes.
What does it really cost?
The free plan is truly free. Forever. No credit card. There are paid plans with extras, like campaigns and more locations. For when your salon grows. But that's a choice. Not a must.
How much work is it per haircut?
Two seconds. At checkout, you scan the card with your own phone. Done. No extra till step. No hardware. Nothing to charge.
Won't this attract clients who only come for the discount?
No, quite the opposite. The reward comes after ten haircuts. Bargain hunters quit long before that. The card rewards the client you want to keep. The one who returns every five weeks.
Who owns the customer data?
You do. Beepify is GDPR-proof. Your clients give their own consent. You can export or delete data anytime. We never sell anything.
Why should I do this now, and not next month?
Because every four to six weeks your client picks again where she gets her hair done. The sooner your card sits in her phone, the sooner your salon is the default choice. Every week you wait is another round someone else can win.
Read on
All articlesYour first digital stamp tomorrow?
Create your free account now. Card ready in 5 minutes. QR at the till. And your clients carry you in their pocket.
P.S. A client who comes every five weeks sits in your chair about ten times a year. You do not want to lose that client to the hairdresser down the road. A free account takes five minutes. Do it today. Your first client stamps tomorrow.
P.P.S. You don't need a credit card. No trial clock starts. You can only lose one thing: the client sitting in someone else's chair five weeks from now.